Michelle Ray

Business and Leadership Keynote Speaker

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All the world’s a stage, and now is the time to own your place on it

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For the purposes of this blog, allow me to take license with William Shakespeare’s original quote: “All the world’s a stage, and all the men and women merely players…” Instead, I invite you consider that there has never been a better time to take our respective places on the world’s stage, and this has little to do with professional speaking.

When eighteen-year-old German podcast sensation Philip Rierderle recently took the stage as the opening keynote speaker at the National Speakers’ Association Annual Convention, he held an audience of 1400 professional speakers spellbound for the entire duration of his speech.  Mr. Riederle was the youngest speaker to grace the general session platform in the Association’s forty-year history.  With his excellent command of the English language, he mesmerized the audience of skeptical old-timers, first-timers and techno-phobs by smashing the stereotypical myths linked to his millennial generation.

He captured my attention, however, not only because of his remarkable confidence as a teenaged speaker. For me, it was the manner in which he has channeled his passion into a mission. At the age of fifteen, Reiderle became famous with his podcast “Mein iPhone und Ich…” (My iPhone and me), currently reaching over one million viewers each year. As he built his massive community of Generation Y followers, traditional corporations began wondering how and why he was able to attract this generational cohort in droves to his own on-line community, while they continued to struggle in their own marketing efforts to connect with this significant segment of consumers. Today, Rierderle is an entrepreneur and renowned thought leader consulting with major companies worldwide regarding the consumer habits of his generation.

Riederle’s delivery and presence served a dual purpose. Not only was his message timely, he also demonstrated a rare blend of authenticity and brilliance by completely owning the stage…the stage on which he stood as a speaker, as well as in his own life. His passion for educating others via podcasts on the multiple uses of an I-Phone that began as a hobby has morphed into a unique calling to heighten generational understanding on a global scale. By doing so, Riederle is helping businesses simultaneously open their minds and create new growth opportunities.

There has never been a better time to take your place on the world’s stage. You don’t need to be a publisher, a major media outlet or renowned speaker. You can claim your place by ensuring that, like Riederle, your vocation is congruent with your personal passion. At the click of a button, you can utilize social networks to tell others about issues that matter to you. There are no limits to expressing your creativity thoughtfully and purposefully.

To Post or not to Post? That is the (social media) question

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This morning I discovered an ad for weight loss on my Facebook Timeline. A few weeks ago, a professional colleague added a post to my post promoting his services. I did not invite their participation into my social media presence. Nonetheless, there they were. These unwelcome intrusions have given me cause to reflect on our rationale for using social media effectively and more importantly, whether we are using it purposefully.

For several years I resisted creating any social media accounts, simply because I felt that the requirement to “say something” on line was yet another task to add to my already jammed to-do list. I did not want to learn how to use the applications and I initially resented the notion of doing so because I’ve never been a fan of the herd mentality. Yet, I succumbed to the idea and began blogging and posting my thoughts. Although I do enjoy reading about the latest happenings with family and friends, I admit that I still have a lot to learn about maximizing the benefits of social media for commercial purposes.

I have come to the conclusion that for personal use, social media is a fun tool to stay in touch. I do not need to have any particular objective for posting a status update.  However, I am mindful about what I choose to broadcast. For business, social media is proving to be a very powerful tool, provided I have a clearly defined strategy. The instantaneous and very public nature of each post demands that I give thought to every word.

In a recent New York Times article “The Flight from Conversation”, psychologist and professor Sherry Turkle says: “We use technology to define ourselves by sharing our thoughts and feelings as we’re having them…In order to feel more, and to feel more like ourselves, we connect. But in our rush to connect, we flee from solitude, our ability to be separate and gather ourselves.”

What began as a means to connect on a personal level has morphed into a force that is beyond our imagination.  Social media has changed the face of human interaction. We now feel the urge to broadcast our innermost thoughts. Each medium is a now a movement that has given the word “socialize”, or indeed the word “friend”, a new connotation that has transcended personal boundaries, changed political landscapes and revolutionized way we do business.

Do we value our virtual social networks; whether they are for personal or business use, as highly as our “real” connections?  Are we creating and posting status updates to impress, or to leave an impression? Are we giving thought to our broadcasts, or are we indulging our egos with endless self-promotion?  As  the world has become a smaller place due to technology, these are important questions for both individuals and organizations to consider.

 

Sixty Seconds On-line: The new imperative for every business

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Life is just a minute. Only sixty seconds in it. Forced upon me, can’t refuse it, Didn’t seek it, didn’t choose it. But it’s up to me to use it. I must suffer if I lose it. Give account if I abuse it. Just a tiny little minute. But an eternity is in it! -Dr. Benjamin Mays

When I came across this amusing and interesting infographic that illustrates what happens every minute on the internet, it made me think of Alvin Toffler’s book, Future Shock,(1970), where he popularized the term “information overload”. Could anyone have imagined then how profoundly the world would change? Consider the enormous amount of information and dialogue happening on-line today. For example, every sixty seconds there are: 100+ new LinkedIn accounts, over 98,000 tweets, 1500 blog posts—the list goes on.

From a business perspective, consider what are you contributing to the social media conversation. The new imperative for us all is to keep up and connect. How are you linked in with this enormous amount of knowledge? Do you know your customers’ social media preferences and are you communicating with them based on their preferences, rather than your own? From a personal leadership perspective, how are you standing out in this ever-expanding crowd? Are you ensuring that you’re not intimidated by this vast global network, but are instead benefiting?